Mariya Nurislamova is most effective generally known as the co-founder and CEO of Scentbird, the popular membership support billed since the “Netflix of perfume.” Over the years she has also introduced Deck of Scarlet, a immediate-to-customer beauty model, and Drift, a scent-targeted car or truck accent line.
Having said that, by night time she transforms right into a spiritual teacher, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This is often Mariya,” that has amassed about 102,000 subscribers and features much more than 1,200 movies. Her spiritual messages Mix guided meditations, energy channeling, and cosmic philosophy, attracting an important and engaged audience.
Digital Presence & Articles
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Centered on chakras, Electricity portals, healing, and quantum manifestation.
Intuitive Q&A films: Open up, private interactions where by she addresses viewers’ deepest inquiries.
Brief-kind clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her believed ~three hundred,000 followers throughout platforms.
Her cross-platform access can make her a notable voice in the modern spirituality arena.
Entrepreneurial Journey
While her spiritual identification thrives on the web, her founder persona is rooted in tangible enterprise achievements:
Scentbird (2014–existing): A subscription product featuring over 800 fragrance possibilities to ~seven-hundred,000 subscribers during the U.S. and Canada, backed by YC and boosting over $twenty five million in undertaking funding.
Deck of Scarlet: A splendor subscription palette released in 2018–19, collaborating with top influencers to offer curated makeup kits beneath $thirty every single two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance solutions to motor vehicles.
Her entrepreneurial increase continues to be commonly covered by business outlets such as Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.
The Awakening: Spiritual Turn in 2018
In 2018, Mariya knowledgeable what she describes to be a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Shortly right after, she launched her spirituality-focused content material across YouTube, Instagram, and TikTok.
Due to the fact then, her articles has delved into:
Residing in “the Matrix”, a simulated reality framework.
Therapeutic by using Vitality, which includes statements like self-therapeutic cancer or AIDS and processing miscarriage being a karmic option.
Interstellar beings and ancestral karmic trauma—which include associations of black hair or crooked enamel with deeper spiritual indicating.
These large-assertion beliefs inevitably collided with her community profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual material began to conflict with her corporate image. The Business enterprise of Style described on subscribers, influencers, and perhaps interior mirrored brands increasing alarms following identifying statements about Hitler being a Trainer of “3D planet warfare,” denials of disorder, and crystal divination—all under Mariya’s true identify.
Notable critics:
YouTuber Keya’s Globe and Zachary Michael said they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have overtly referred to as out her pseudoscientific claims and questioned the standard of Scentbird’s services.
Despite the backlash, Mariya insists she retains her identities unique and stands by her spiritual mission, unbowed by stress to remove content .
Strengths & Strategic Deserves
1. Genuine Twin Persona
Mariya’s blend of tech entrepreneurship and spiritual educating is uncommon amid her friends. It provides:
An reliable personalized brand name that resonates with individuals searching for deeper connections.
Diversified earnings streams throughout retreat occasions ($1,111 to $125,000) and private channeling sessions.
two. Scale & Impact
Company development: Scentbird reviews 45–50% YoY progress since 2022, profitability given that 2019, with yearly revenues surpassing $one hundred million.
Cultural visibility: Her spiritual channel garners a huge selection of 1000s of sights per movie, generating viral cultural presence.
three. Loyal Group
More than one,200 videos and dependable uploads have designed a cult-like adhering to of seekers open up to her Strength-primarily based and mystical choices.
Emerging Challenges & Identification Problems
Manufacturer Popularity Hazard
Investors, staff members, and buyers may perhaps see Mariya’s metaphysical promises as off-putting, potentially eroding brand rely on.
Written content Moderation & Legal responsibility
Bold promises in health and spirituality might invite social-System warnings, regulatory scrutiny, or debates around moral accountability in affect.
Stakeholder Confusion
Even with her assurances, investors remain mainly unaware of her spiritual identification. Any perceived misalignment could pressure stakeholder assurance.
Path In advance: Navigating Dual Tracks
Clearer Boundaries
Mariya might compartmentalize her spiritual and business enterprise worlds additional properly—preserving spiritual content on individual platforms or below a pseudonym.
Embracing Convergence
Alternatively, she could lean into the fusion—integrating wellness features into her makes (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her much more ethereal articles with evidenced-centered direction, she could expand her foundation while reducing alienation.
Remaining Thoughts
Mariya Nurislamova stands at a exceptional intersection—where by undertaking‑quality entrepreneurship satisfies spiritual authority. She has developed a scalable, successful business empire, although capturing the imaginations of electronic-age spiritual seekers.
Still this pretty duality is her finest asset and largest challenge. The mystic along with the CEO co-exist in a single person, producing friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will outline her upcoming legacy.
Will Scentbird remain a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness motion?
Can these paths co-exist, or will just one eclipse the opposite?
This resonates being a cautionary tale in our age of founder transparency: When beliefs are general public, ambition and authenticity walk a great line.
Briefly, Mariya Nurislamova is not any common CEO. She's a visionary entrepreneur, a channel for spiritual messages, and also a cultural figure navigating the messy overlap of business enterprise and belief. Her subsequent moves may perhaps chart new territory—not only in fragrance, but in how mariya nurislamova scentbird business leaders shape their identities during the digital spiritual age.